If you’re interested in participating in the beta, sign up here. Now, when advertisers link their search ads to AMP landing pages, consumers will get the fast mobile web experiences they've come to expect from AMP pages on Google Search. The new AdWords beta brings the performance benefits of faster mobile pages to search campaigns. Advertisers like Johnson & Johnson, Toll Brothers and eBay have already seen increased engagement with their brand by directing people to AMP pages from organic search results. No wonder AMP has been so widely adopted – more than 2 billion AMP pages have been published from 900,000 domains. If that wasn’t already fast enough, last week we announced that these pages are now twice as fast. We’ve said before that the median page load time for an AMP page from Google Search is under one second. Improving campaign ROI with lightning-fast AMP landing pages Second, we’re speeding up ads served across the Google Display Network by using the same technology that makes AMP pages so fast. First, we’re launching a new AdWords beta that lets you use fast-loading AMP pages as the landing pages for your search ads. Today we’re introducing two new ways to harness the speed of AMP to improve advertising performance. Since then, we’ve been expanding how we surface fast-loading AMP pages on Google Search - starting with the top stories carousel and extending to organic search listings. The open source Accelerated Mobile Pages (AMP) Project launched 18 months ago to help make the web better with faster experiences.
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